Our Story



Hey friends! I'm Julie Dye, the owner and designer behind Blossom and Shine. Nestled in sunny St. Pete, Florida, I'm all about handcrafting jewelry that’s more than just bling—it's a reflection of you! From necklaces and earrings to bracelets and rings, each piece marries simplicity with a touch of sophistication. Let's dive into a world where your style meets my handmade designs!

My Mission: Keeping it Simple, Keeping it You

At Blossom and Shine, I'm all about crafting pieces that make you feel empowered and effortlessly stylish. I love forging sterling silver and 14k gold filled metals into modern shapes, adding unique details like hand-cut stones and hammered textures for that extra sparkle. I believe that your accessories should express your authentic self, instilling confidence and beauty.

Why I Do What I Do: A Story of Personal Discovery

A bit about me—I grew up surrounded by the joy of picking out meaningful jewelry with my mom and grandma. Fast forward through art school, a stint in NYC, and some experimenting with crafts, my creativity has always been a driving force in my life. In 2009, I moved to St Petersburg, FL with my hubby and launched Blossom and Shine. Now, 15 years into this creative adventure, Blossom and Shine is my way of blending my love of working with my hands through metal smithing with modern vibes, creating jewelry that feels like a piece of your story.

My Inspiration: Nature's Patterns and Everyday Magic

I find inspiration everywhere, especially in the patterns of nature and unique designs I stumble upon during my travels. Each piece I make tells a story inspired by the world around us, from the symmetry of a flower petal to the hustle and bustle of a cityscape.

Get Your Shine On!

Ready to add a touch of Blossom and Shine to your life? Explore my collection and find something that speaks to you. Let's make your style statement together—because you deserve jewelry that's as unique as you are.

Shine bright,

Julie ❤️