Our Story



Based on her belief that everything we wear should impart life, business owner and jewelry designer Julie Dye delivers what every woman wants: wearable treasures that enable you to blossom and shine. In her St. Petersburg Florida studio, she creates highly personal necklaces, bracelets and rings that distinctly express who you are, while embodying the best of exquisite simplicity. Collectors love her signature style of forging hard materials into modern shapes that exude a surprising softness, movement and femininity. For a dash of sophistication, her collection also features elevated details, like hand-cut stones and wave-like “hammered” texture. And through her intricate technique of rolling fine Japanese paper to resemble precious beads, she brings a rare artistry to modern jewelry-making, making her pieces highly collectible. The result: elegantly minimal style that emboldens your spirit in a subtle, yet powerful way.



December 2019 - Featured on FOX 13 Made in Tampa Bay

Double crescent paper bead necklace by Blossom and Shine featured in Green Bench Monthly

September 2019 - Featured in Green Bench Monthly

Blossom and Shine feature in Creative Loafing Tampa Bay jewelry gift guide

November 2017 - Featured in Creative Loafing Tampa Bay Jewelry Gift Guide